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Online Advertising in Nigeria: trends, challenges & benefits

In the Nigerian landscape, marketers and their clients are becoming aware of the need and underlying effects of online marketing, the trend has started to build where agencies ignorantly advise clients to use banner ads and display ads for campaign on facebook, yahoo, local news and entertainment sites, as opposed to looking critically at what the clients want to achieve, the clients business model and advising them on all the various digital marketing platforms available and what each of them can achieve and how to use them...

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Benefits of Social Media Marketing to Businesses

The Harvard Business Review Analytics Services recently conducted a survey of 2,100 organizations and discovered that 79% are currently using social media channels. There is no denying the fact that the social media has become a strong channel for the marketing of business and services.   Increased awareness of the organizationThe social media exposure will definitely increase the awareness of the general public regarding the organization. There will be more exposure to the online community. This will ensure that all infor...

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